Everything a Franchise Hands You on Day One.
None of What It Charges You After.
The systems list, the numbers, the calendar, and the marketing machine. One form opens all four — on the next page, at once.
What opens on the next page
The First Year Simulator
Run your first twelve months as a franchisee, then run the same year on systems you own.
The DIY Franchise System Cheatsheet
The 47 tools a franchise-grade trade business actually runs on, with what each one costs.
The Launch Calendar
The season-by-season order of operations, from before you take your first call to year five.
The Lead Engine Playbook
How the phone starts ringing when there's no franchise ad fund behind you.
Four resources, one form. Nothing arrives a week later.
Get the whole blueprint
Three fields. Everything unlocks on the next page.
What a franchise sells you, unbundled
Strip away the sign on the truck and a franchise is four things: the numbers that say it's worth it, a list of systems, an order to build them in, and a marketing machine to feed them. Here is all four, written down, free.
Interactive
The First Year Simulator
- Your leads, close rate, ticket and overhead — not someone's example business
- The franchise fee, the royalty, the ad fund and the mandated software, taken out where they'd really come out
- Ten years side by side, because the buy-in is paid once and the royalty is paid forever
Reference list
The DIY Franchise System Cheatsheet
- 12 categories: job management, lead gen, website, reviews, invoicing, books, phones and the rest
- Real pricing on every tool, and an honest take on when it's the wrong choice
- What the whole stack costs a month once it's running — the number nobody quotes you
Plan
The Launch Calendar
- What to set up first, and what genuinely can wait until month six
- The seasonal swings a trade business lives on, and what to be selling in each one
- Year two through year five: hiring, second truck, and the point the business runs without you
Playbook
The Lead Engine Playbook
- Local Services Ads, Google Ads, local SEO and the Angi/HomeAdvisor question, ranked by what pays back first
- What a lead should cost you in a trade, and what to do when it costs more
- Tracking and attribution set up so you know which channel bought each job
A home-services franchise wants a $42,500 fee, six figures to open the doors, and then 8% of everything you earn for the next ten years. The stack in the cheatsheet runs $300–$800 a month, on your own brand, and stops the day you say so.
Is it really all free?
All four. No card, no trial, no drip sequence that dribbles one out a week. Fill in the form and the next page has every link on it.
What do you get out of it?
We build and run these systems for trade businesses for a flat monthly fee. Some people read all four of these and hire us. Most read them and build it themselves, and that's a fine outcome — it's why we published the tool list with prices on it.
I haven't decided on a franchise yet.
Then start with the simulator. It's the one that answers that question with your own numbers, and it's the first thing on the next page.
Four resources. One form. No royalties.
Read them in any order. Most people start with the simulator, because it decides whether the other three matter.
Open the Whole Blueprint