The Follow-Up Text That Books More Electrical Jobs (And Sends Itself)

The Follow-Up Gap That's Costing You Jobs

Here's what happens when someone fills out your contact form or calls and leaves a message: they wait.

And while they wait, they call someone else. Or two someone elses. And whoever calls back first — not whoever does the best work, not whoever has the best reviews — often gets the job.

This is the electrician lead follow-up problem. You're good at your craft. You're busy doing jobs. But you can't be on your phone every time a new inquiry comes in. So leads sit for hours — or days — and go cold.

The solution isn't working more hours. It's making the follow-up automatic.

Speed to Lead: The Numbers That Matter

Studies on lead response time consistently show the same thing: responding within 5 minutes increases your chance of converting a lead by 400% compared to responding in 30 minutes.

Wait an hour? Your chances drop dramatically. Wait a day? Most of those leads are gone.

Electricians who respond fastest win more bids — even when their pricing isn't the lowest. Homeowners and contractors don't have time to wait around. They're scheduling projects, managing timelines, trying to get things done. A fast response signals that you're organized and reliable.

What an Automated Follow-Up Sequence Looks Like

Here's a simple electrician lead follow-up automation setup:

Minute 1: New inquiry comes in (form, missed call, text). An automated text goes out: "Hi [Name], this is Jake from Coastal Electric. Thanks for reaching out — I got your message. I'll be in touch shortly to discuss your project. In the meantime, is there a good time for a quick call this week?"

Hour 1 (if no reply): A follow-up email: "Hey [Name], just following up on my earlier text. Here's a bit more about how we work and what to expect. [Link to your website or booking page]."

Day 2 (if still no reply): One final message: "Hi [Name], wanted to check in one last time. If you're still looking for an electrician for [project type], I'd be happy to give you a quick quote. No obligation."

After that, the sequence stops. You've made three professional contacts without feeling pushy. Most leads who were genuinely interested will have responded by now.

Example Messages That Work

The best follow-up messages are short, specific, and easy to respond to. Here's what works:

Text (immediate): "Hi [Name] — Jake from Coastal Electric here. Got your message about [project]. I can typically get out within 3–5 days for a free estimate. What days work for you this week?"

Email (follow-up): Subject: "Your electrical project — quick follow-up" "Hey [Name], wanted to make sure my text came through. I've helped a lot of homeowners in [area] with [project type] and usually have a quote to you same-day after the estimate visit. Want to get something on the calendar?"

Notice: specific, helpful, low pressure, easy to say yes to.

Setting This Up Without a Tech Background

You don't need to know how to code. The tools that handle electrician lead follow-up automation are designed for contractors, not developers.

The basic setup looks like this:

1. Pick a CRM or field service tool — Jobber, Housecall Pro, or even a simpler tool like GoHighLevel work well for electrical contractors
2. Connect your inquiry sources — your website form, your phone number (via a call tracking tool), your Facebook lead ads
3. Write your message sequences once — then the system sends them automatically every time a new lead comes in
4. Set your timing rules — when to send the first message, when to follow up, when to stop

Most setups take a few days to configure properly. Once it's running, you don't touch it again unless you want to change something.

How to Tell It's Working

Once you have automation running, look at:

• Response rate: What percentage of leads are replying to your automated messages?
• Time to first contact: Are you now responding in minutes instead of hours?
• Conversion rate: Are you booking more jobs from the same number of leads?

Most electricians who implement this see an improvement within the first month — simply because they're no longer losing leads to response time.

If you want help setting up electrician lead follow-up automation for your business, that's exactly the kind of thing we handle at FlexLever.